Community consultation and market research are essential, complementary processes that drive the success, legitimacy, and sustainability of projects and businesses. While market research focuses on analyzing data to understand consumer needs, competition, and trends, community consultation focuses on engaging stakeholders to align initiatives with local values and aspirations.

Community Consultation is crucial for building trust, transparency, and accountability between organizations and the community. It enables the identification of local needs, reduces the risk of conflict, and ensures that projects are socially sustainable and positively received. Furthermore, it empowers participants by allowing them to contribute directly to decision-making, ensuring that solutions are not just imposed but co-created.

Market Research is equally important for mitigating risk and ensuring economic viability. By identifying gaps in the market and analyzing customer behavior, it prevents costly mistakes and allows businesses to tailor their products to actual demand. It provides objective, evidence-based insights that guide strategic decisions, from pricing to advertising.

Together, these methods transform projects from risky assumptions into validated, community-approved successes. They ensure that initiatives are both financially viable and socially responsible, creating long-term value for all stakeholders involved.

Insight CEO, Dr Mark Griffin, has over 30 years of experience working as a data scientist to support scientific research projects in Australia, Canada, New Zealand, Switzerland, and the USA.

Insight has Divisions for Social Research and Market Research. Insight is based in the Gold Coast Health and Knowledge Precinct that includes Griffith University, the Gold Coast University Hospital, the Gold Coast Private Hospital, and the Cohort and Lumina tech parks. We would like to work with you to develop a better understanding of your stakeholders.

Our staff are members of Australian Science Communicators and the Australian Academy of Cinema Television Arts (AACTA). Insight is a member of Experience Gold Coast.