Product development and marketing are crucial for business longevity, serving as the link between innovation and consumer demand. Product development ensures high-quality offerings that solve real problems, creating value and competitive differentiation. Marketing bridges this value to customers by building brand awareness, generating demand, and enabling sales. Together, they transform ideas into revenue, reducing risks through market research and fostering loyalty through relevant solutions. Without this synergy, products may fail to find an audience; with it, businesses can innovate, grow market share, and maintain relevance in changing markets.

Below is a list of the qualifications that we offer in Product Development and Marketing

• Certificate IV in Marketing and Communication (Electives on Marketing) (coming soon)

• Diploma of Business (Electives on Marketing) (coming soon)

• Diploma of Laboratory Technology (Electives on Product Development) (coming soon)

• Advanced Diploma of Engineering (Electives on Product Development) (coming soon)

• Advanced Diploma of Laboratory Management (Electives on Product Development) (coming soon)

Insight CEO, Dr Mark Griffin, is a data scientist and biomedical engineer with over 20 years of experience in product development. He has also been providing marketing for his own business (Insight) for over 15 years.

Training is organized by the Insight Training College. Insight is based within the Gold Coast Health and Knowledge Precinct. Our staff are members of Australian Science Communicators. Insight is a member of Experience Gold Coast.