Experience Gold Coast is the official peak body responsible for driving the city’s visitor economy, education, and cultural sectors. Formed in 2023 through the merger of five major entities—HOTA (Home of the Arts), Destination Gold Coast, Major Events Gold Coast, Study Gold Coast, and Placemakers—it serves as a unified force to cement the region's reputation as Australia's "Lifestyle Capital". The organisation operates across several core pillars:

• Tourism & Visitor Economy: It promotes the Gold Coast’s 70km of coastline, world-famous surf breaks like Snapper Rocks, and its status as the "theme park capital of Australia". Through campaigns like "Get Up & Gold Coast", it highlights diverse regional experiences from the bustling nightlife of Surfers Paradise to the serene, lush Gold Coast Hinterland.

• Education: Acting as a lead advocate for the city’s $1.7 billion education sector, it supports over 200 institutions and thousands of international students, positioning the city as Australia's Favourite Classroom.

• Arts, Culture & Events: The organisation curates a massive portfolio of major events, from the Bleach Festival* to international sporting fixtures and business conferences. It manages HOTA, a premier cultural hub offering live performances, cinema, and art.

• Industry Partnership: With a base of over 500 partners, including hotels, tour operators, and educators, it provides strategic marketing, research, and collaboration opportunities to ensure sustainable growth for the local economy. 

By integrating these previously separate functions, Experience Gold Coast creates a cohesive strategy to attract visitors, students, and investment, ensuring the city remains a premier global destination.

Insight is proud to be based within the Gold Coast Health and Knowledge Precinct, and is a proud member of Experience Gold Coast.