Visual effects (VFX) and animation are transformative for science communication, as they "make the invisible visible" by representing phenomena that are impossible to film, such as molecular interactions, planetary systems, or the inner life of a cell. These tools simplify complex research into engaging, dynamic narratives that transcend language barriers and increase audience retention by up to 25% compared to static materials.

Scientific methods also play a fundamental role creating these visuals using a blend of empirical data and computational modeling:

• Data-Driven Visualization: Animators use real-world data from satellites, microscopes, or supercomputer simulations to create high-fidelity, "cinematic-style" 3D visualizations.

• Geometric & Physical Modeling: Core methods include geometric reasoning and physical modeling, which use mathematical models to replicate real-world systems, such as fluid dynamics or protein folding.

• Interactive Simulation: Advanced techniques allow for interactive engagement, where users can manipulate protein structures or explore virtual human organs, turning raw datasets into actionable insights.

Ultimately, the process relies on an iterative, interdisciplinary collaboration between scientists and artists to ensure the final animation maintains scientific fidelity while maximizing visual appeal and emotional impact.

Insight CEO, Dr Mark Griffin, has over 30 years of experience working in visual effects (predominantly using medical imaging) for the scientific community. Insight has a whole Division for Mathematical Modelling with Science and Engineering Data. We would like to support you with your need for visual effects.

Insight is based within the Gold Coast Health and Knowledge Precinct. Our staff are members of Australian Science Communicators and the Australian Academy of Cinema Television Arts (AACTA). Insight is a member of Experience Gold Coast.