In both scientific research and filmmaking, data science and mathematical models serve as the bridge between abstract theory and observable reality.

Importance in Science Research

Mathematical models act as "virtual mirrors," allowing researchers to describe, analyze, and predict the behaviour of physical, biological, and social systems.

• System Theorizing: Models transform fundamental laws (e.g., Newton's laws of motion) into equations that explain complex phenomena like celestial movements or disease propagation.

• Bridging Data Gaps: Data science provides the analytical tools to bridge the gap between raw data collection and mechanism testing, integrating information across various scales.

• Cost-Efficient Testing: Simulations replace expensive or risky real-world experiments, enabling scientists to test thousands of scenarios—from climate change consequences to drug development—cheaply and efficiently.

Importance in Movie Visual Effects (VFX)

In cinema, these tools translate raw data into immersive, high-fidelity visual experiences.

• Physical Accuracy: VFX artists use real-world optics and physics equations to automatically generate realistic shadows, spectral highlights, and fluid dynamics.

• Cinematic Scientific Visualization: Research data (e.g., from satellites or telescopes) is processed through 3D visualization models to create accurate yet engaging imagery for documentaries and features like Interstellar.

• Enhanced Production: AI and machine learning streamline the VFX pipeline, enabling more accurate facial recognition and efficient color grading, which reduces manual effort and costs.

Insight CEO, Dr Mark Griffin, has over 25 years of experience in the world of data science and mathematical models. Insight has a Division established for Data Science and Information Technology and one for Mathematical Modelling using Science and Engineering Data. We would like to work with you to best meet your business needs.

Insight is based within the Gold Coast Health and Knowledge Precinct. Our staff are members of Australian Science Communicators and the Australian Academy of Cinema Television Arts (AACTA).